Marketing for Coaches

Course Description

This short series is tailored for Jungian Coaches transitioning into entrepreneurship. It offers some ideas to establish and promote your coaching practice. Self-promotion can be challenging, especially for those new to marketing. These classes provide strategies to help you share your coaching practice in ways that reflect your values and resonate with your audience.

You will learn how to start building connections within your community through offline methods like hosting workshops and engaging in public speaking. The short course also guides you in crafting an online presence that aligns with your personal and professional identity. Finally, it encourages aligning your marketing efforts with your inner purpose, ultimately leading to more meaningful connections with clients. 

We hope these short videos offer some inspiration on how to deal with the complexities of self-marketing and share your unique offerings with confidence and integrity!

This talk is ideal if you want to:

• You would like to explore marketing strategies to build or improve your Jungian coaching practice
• You are looking for ways to connect with your audience in a manner that resonates with your personal and professional values

Course Overview

Class 1: Offline Marketing for Coaches

In this down-to-earth conversation, business expert Michael Hagens shares practical advice on how to grow your coaching practice through offline marketing and personal outreach. The discussion centers on using your existing network, connecting with local organizations, giving talks, offering free sessions, and building trust through personal interaction. Perfect for new coaches, this talk reminds us that business starts with people, face to face, one conversation at a time.

Class 2: Digital Marketing for Coaches

In this practical conversation, digital marketing expert Eric Carter Spurio shares guidance for coaches entering the online world. Topics include how to stand out in a crowded field, create an effective website, write content that connects, use SEO strategically, and decide if social media is right for you. In a fast pace, with clear do’s and don’ts, Eric offers advice to help you build a digital presence that reflects your work and attracts the right clients.

Class 3: The Spiritual Side of Marketing

This talk invites you to approach building a practice not through strategies alone, but by aligning with your inner desire and purpose. Drawing from Jungian psychology, African shamanic traditions, and the story of the Rainmaker, Jung Platform founder Machiel Klerk, explores how working on your inner state can activate the self-organizing forces of the psyche and attract the right clients. Rather than pushing outward, the emphasis is on becoming inwardly ready—to let the work emerge naturally from who you are.